Eros Music to release the sound track of Murugadoss’ Kaththi starring Vijay
Move marks the music label’s foray into Tamil music
Mumbai, Chennai, 9th September 2014: Eros International Media Limited (“Eros”), a leading global company in the Indian film entertainment industry announced its music label, Eros Music’s foray into Tamil music with the release its first Tamil album, Vijay starrer Kaththi, directed by AR Murugadoss with music by Anirudh Ravichander. Eros Music will release the sound track of this upcoming action thriller, one of the most anticipated Tamil films of 2014 on 18th September.
The soundtrack of Kaththi consists of an eclectic mix of singers and six tracks – soulful melodies to folk songs with Vijay himself lending his voice to one of the tracks – ‘Selfie pulla”
Speaking on the announcement, Soundarya A Rajinikanth, Director – Creative & Head Eros Digital for south India said, “We are very excited to associate with the Kaththi team to release the music of this much awaited film. This move marks Eros’ debut in the Tamil music market and what can be more auspicious than joining hands with the stalwarts of Tamil cinema – Murugadoss, Vijay sir and youth icon Anirudh. With this move, we are looking forward to leveraging our strength in exclusively exploiting Tamil music content across all formats”.
The audio launch event of the movie is scheduled to take place on 18 September 2014 in Chennai. After the success of Thuppakki, Murugadoss and Vijay are working together once again. Produced by Ayngaran International and Lyca Productions, Kaththi is scheduled to release on Diwali.
With this announcement, in addition to owning music rights of its Bollywood line up, Eros Music will retain, exploit and monetize the music rights of Kaththi across physical and digital formats.
About Eros International Media Ltd (Eros International)
Eros International Media Ltd. (BSE Script Code: 533261; NSE Script Code: EROSMEDIA) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International is part of Eros International Plc, which became the first Indian media Company to raise capital and be listed on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has a competitive advantage through its extensive and growing movie library comprising of over 1,100 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. Eros International has built a dynamic business model by combining the release of new films every year with the exploitation of its film library. For further information please visit: www.erosintl.com
About Eros Now
ErosNow is the company’s on-demand entertainment portal accessible anytime, anywhere on nearly any Internet-connected screen. The ErosNow platform currently offers users thousands of new and catalogue movies from Eros as well as other major Bollywood studios, a large selection of premium television content syndicated from major TV studios as well as thousands of music videos and audio tracks. Members have several options to consume content including through monthly subscriptions, download to rent and download to own – all without advertisements. For further information please visit: www.erosnow.com